How to Sell Your Content on Instagram - Essential Steps

Source: DHgate, Tag: Dropshipping

Instagram is a large social media platform that boasts a billion active users monthly. It is the second most popular social media platform and that is without a doubt, looking at the figures. It is based on visual content and quite a number of people spend some hours on Instagram daily. This comes as no surprise considering the fact that social media forms part of our lives currently. This makes Instagram a great option for people who want to make sales online. Understanding how to sell content on Instagram is a good way of climbing to the next level in your niche.

We will look at the ways you can use to sell content on Instagram. Let us show you how to utilize the potential that lies on this giant social media platform. We will elaborate on the reasons why you should consider Instagram. Furthermore, we look at the step-by-step guide on how you can monetize your Instagram account. If you have products or services to sell, we will shine a light on how you can seamlessly integrate these on your Instagram profile and start driving traffic. With the right strategies in place, you can get a lot from social media.
Why You Should Consider Selling Content on Instagram
Wondering why you should sell on Instagram, read on to find out the gem that this social media platform is.

• • Use The Power of Visual Content

Visual content is very powerful. It captivates the human brain more. This is the reason why teachings always include visual aids to boost understanding. Therefore, when you have a platform such as Instagram that is based on visual content, you are more likely to win over your audience. In a nutshell, selling on Instagram is easy.

• • The Power of Social Media

it is no secret that people love to be on social media. You just need to find them and bingo! With Instagram, you will be reaching out to many people through social media and you can make a good chunk to convert.

• • More Engagements

Instagram guarantees a high level of engagement because users tend to feel more connected to you. When you tell the brand stories through pictures and videos, they will feel the closeness to you. What’s more, you can have the users upload a video of them utilizing your products or enjoying your services. This makes for powerful reviews and you can earn even more followers through such interactions.

• • More Customer Loyalty

By forming a connection with potential customers, you will have a chance at making them come back for more. When people follow your brand on Instagram, they will become a part of your community. The best thing about Insta is that people get sucked in practically without knowing it. It offers quite a friendly option for marketing because it doesn’t go hard on the selling aspect.
The Process of Selling On Instagram
Selling on Instagram isn’t a complicated process. In a few steps, you can be selling on a whole new level. Newbies won’t have a hard time learning the basics and being able to sell the first products on the platform.

• • Switch To a Business Profile

When you want to start selling on Instagram, the first step is switching to a business account. This can be done in a few simple steps.

• • Go to your profile

    • Click on the top right-hand corner of your screen on the menu

    • Go to the settings button

    • Click on account

    • Choose switch to professional account

    • Finally, choose business account

And just like that, you are now a member of the Instagram business account community.
With a business account, you will be able to access the Instagram insights option which gives you the necessary data that you need to analyze your business and make the necessary changes. You will see the visitors’ information and metrics that matter to your business. Your bio will now feature the CTA button which allows users to get in contact with you through email or calls. You can also direct them to your physical location.
A business account allows you to link up with Facebook seamlessly. This way, you can grow your audience and get traffic from all fronts.

• • Set Up The Instagram Shop

The next step after setting up the business profile is to open the Instagram shop. In the settings section, you can click on the creator button and set up Instagram shopping. You will then be required to connect your catalog and choose the checkout options as well as get your website verified.
Once the process is complete, you can preview the shop to ensure it appeals to the customers. With this in place, shoppers can buy directly from your account. People can look up the different products you are offering and buy through your stories or posts.

• • Creating Shoppable Posts

To drive sales and get more people converting, you need to start creating shoppable content. These include images, videos, Instagram stories, and reels that have your product tags on them. You are able to make these posts once you have the Instagram shopping feature ready. You can opt to do it with organic content or run an ad.
Shoppable posts show the users the details they need when making a purchase such as the kind of product, the price, and a call to action button. You can always refer buyers to your website or to your bio if you have your site described there.
You have the option of choosing an existing piece of content or creating a brand new post for the shoppable content. It goes without saying that you will need to come up with a post that is quite captivating. Find the images and videos that are relevant to your business and the specific message that you want to send across.
The post editor on the business account has the option to tag a post which allows you to create content that can generate sales. You will then have to add the product from your catalog or attach a product ID. And just like that, you will have created a Shoppable post.
Creating Shoppable Insta Stories is pretty simple as well. When posting the story, choose the shopping sticker and tag your product. Choose the right product from your catalogue or by using the product name.

• • Run Instagram Ads

You can boost your sales by running Instagram ads. You can create shoppable Instagram ads using the Ads manager. The ads are structured similar to the other Instagram advertisements. The only difference is that they have a product tagged on them. Buyers can then click on the call to action button. This usually leads them to a ‘learn more’ section where they can get details about the product. Alternatively, users can make a purchase directly from the ad if you are using the Instagram checkout option.

• • Make Use of Instagram Influencers

selling your content and products on Instagram is made easier when you use influencers. Influencer marketing on this platform is a goldmine for all sellers. There lies a lot of potential on Instagram influencer marketing. It all comes from the fact that the users get engaging content from the accounts that they follow.
People are more likely to check out your product if they see the positive reviews by an influencer. Even the mere act of mentioning your product or service every time makes the Instagram users curious to visit your page.
While there is a notion that influencer marketing is expensive, that has been demystified. Just as many small businesses coming up, micro influencers are also cropping up. In the modern cyberspace, even people with 5,000 followers can be used to push a tag and get you some traffic. The secret lies in targeting well. When you have a small group of users that are more likely to buy your products, you have won big. And the good thing about these influencers is that they will charge you affordable prices for the services.

• • Make The Most of User Generated Content

Having your Instagram shop set up and posting shoppable content isn’t all it takes. There is more and it lies in the ability to utilize user-generated-content for leverage. When you have a large following, you could grow it and make more engagements by tagging products on users’ content. When people see real accounts being tagged on a product, the intrigue is on another level. You are able to have it easier and sell on Instagram in large volumes.
Many top brands have taken advantage of user generated content. And with the addition of reels and the explore features, sellers can find value in content from their users.
Tips of Selling on Instagram
Once you have set up your business account, you need to have the skill to sell to people. Appeasing the online audience takes some effort. But when you get the basic parts right, you will have a field day. After you have gone through the steps that we have highlighted, here is how you can make the most and sell content on Instagram.

• • Don’t Overdo Marketing Content: in as much as you want to generate traffic and sell on Instagram, you also want to keep your followers. You don’t have to bombard them with the selling mantra all the time. Post some entertaining vids and images, share educational info and then mix it up with your shoppable content. As a rule, the shoppable content should be way less than your other ordinary posts.

  • Find the Right Hash tags: Instagram hashtags boost your visibility on the platform. Finding the right hashtags puts you in prime positions. You need to research the right phrases which are being sought by your competition and you will be able to get more engagements.

  • Schedule Your Content: Plan how you are going to post your content on Instagram by setting a schedule. You can use planning platforms such as Hootsuite and Later to make this possible. This way, you will have more chances of reaching out to your followers. You can also post during times of the day or seasons when your followers are mostly online.

  • Have a Content Creation Strategy: Come up with a content strategy that should be a product of thorough research. Organize your content based on the times of the year and the product you want to sell on Instagram. You can also group it into different keywords to diversify your reach.

FAQs
Is Instagram a good place to sell things?
Instagram is no doubt one of the best places to sell your services and products. It has a high number of active users and people often come here for shopping. It offers convenience for the buyer who prefers to make orders on Instagram. The layout of products on Instagram makes it easier for you to win over buyers because of the visual appeal.
What Sells Quick on Instagram?
Many products will sell on Instagram quickly. All you need is a marketing strategy and how to reach out to your target audience. As long as a product fits the criteria set by Instagram, you can make huge sales. Make sure to use the tools at your disposal such as influencer marketing and good use of keyword research.
How do You Attract People to Buy on Instagram?
Attracting people to buy on Instagram needs you to have the marketing details. You need to know how to find your potential buyers. You can use Instagram ads as well as enrich your organic content to reach out to more people.
Can I sell on Instagram without a website?
While many people will have their websites in their bio and links going to their landing pages, it is not a must. You can actually sell on Instagram without a website. Thanks to the Instagram shopping platform, you can list your products. With the Instagram checkout, buyers can make orders.
How do Beginners sell on Instagram?
As a beginner, you can start selling on Instagram instantly. All you need is a business account and you can then set up your Instagram shop. You can include prolific hashtags and run ads to reach out to many people. Even without much capital, it is possible to sell on Instagram.
In conclusion, selling on Instagram can generate you earnings if you do it the right way. By following the steps outlined here and using the tips we have shared, you can be a successful seller on this top social media platform. You can start selling from scratch or expand your portfolio to include Instagram if you have been using other platforms. If you are a seller on DHgate, you can share your catalogue on Instagram. You can also share the landing page of your online store on your bio and attract buyers.