How to Promote & Grow Your Business Online - Low Cost

Source: DHgate, Tag: E-Commerce Tips

There are several online options and platforms that let you promote your business at minimal costs.

Due to the globalization of the online business world, online is the way to go for any business, irrespective of scale. But when all the companies are present online, it also considerably increases competition between similar brands or products. So, it is crucial to know how to promote and market your business online.
Strategies to Market Your Business Online at a Low Cost

Marketing does not necessarily mean significant expenses for a company. Fortunately, the digital world allows plenty of scope in marketing with its free or low-cost tools and channels. But you have to be specific while marketing business so that it reaches your target audience and creates a lasting impression. Here are some inexpensive but beneficial marketing strategies for your online business in 2023.
Content Marketing
Numerous types of content marketing can be combined to create a perfect mix of marketing campaigns aimed at your target audience. It includes blogs, articles, ebooks, infographics, guides, how-to articles, video tutorials, etc., that help create curiosity and raise awareness about your product. For example, you could start guest blogging on topics related to your business to establish your expertise in the field and promote your brand. Alternatively, ask experts in your industry to guest post helpful information, tips, and other exciting content on your blog. In addition, mentions in guides, informative articles, and affiliate articles could help build your online business.
Email Marketing and Newsletters
Sending cold emails that are relevant and useful to prospective clients is an excellent way to grow your online business, especially a B2B business. Your approach, personalization, and the right time to email could help you immensely in the vital first step of pitching a client. It is essential to craft an intriguing subject line, write unique and informative content and send it to the right audience at the appropriate time for successful email marketing. Building an email list is essential to send automated email marketing campaign emails to all your prospective clients. You could ask your target audience to sign up or subscribe through social media posts, on your site, or similar channels to build your email list. Sending them engaging newsletters with unique content and great offers could help you create a loyal client base.
Search Engine Ranking
Your website's search engine optimization (SEO) depends not only on keywords alone but also on all off-page and on-page SEO efforts taken by you to establish your business's E-A-T that helps you rank higher in google searches. It might sound a little scary to non-technical MSMEs. Still, E-A-T is nothing but establishing your company's expertise (E), authority (A), and trust(T) by following all Google guidelines and using some techniques to boost your rankings. While off-page SEO includes backlinks, on-page SEO efforts have improved site speed, updated content, the latest product and service information, keywords in headings, page titles, and URLs. You can conduct a site audit to trim low EAT content, verify that your site offers the latest content, and follows the updated Google guidelines to rank higher for searches. Further, easy onsite searches, a clean user interface, detailed information, and easy navigation enhances customer experience, positively impacting buying decision.
Press Releases
Press releases are an excellent way to highlight your products and brand name to your audience. It could also help you reach an audience you are yet to get through social media. So, make sure to offer a compelling story, intriguing information, or an excellent new product to a suitable publication related to your field to get free PR. You could include a brand introduction, the product's uniqueness or utility, and ideas that will click with audiences in your pitch.
Online Business Platforms and Communities
There are multiple factors in play when operating an online business. It may be tiresome for MSMEs to manage all aspects single-handedly. Thankfully, there are online platforms that function as a one-stop solution to assist entrepreneurs in making their businesses global. In other words, such online platforms could be the fuel to speed up your online business. DHGate is one of the premium platforms which takes care of numerous aspects of online business like store operation, logistics, payments, client service, custom inspection, and even while providing training and support to businesses. Further, DHGate's platform Niumktg offers integrated marketing services for the international market that includes numerous marketing tools and custom solutions to address the marketing needs of MSMEs.
Social Proof
The concept of social proof is based on the psychology of human beings to look for clues in other people's experiences when buying a new product or in a new scenario. People might be interested in knowing other people's opinions or experiences with your product before buying it. Case studies, product reviews, unboxing videos, and other user-generated content that reveals a customer's first-hand experience with your product could help you increase awareness, boost sales and build the brand name. It also enhances transparency while projecting your product as a useful one. For example, you could send your few products to bloggers related to your industry, ask them to use your product, and post an honest review.
Social Media Marketing and Influencer Marketing
Social media is one of the most dynamic and powerful marketing tactics to grow your business, as we know what is trending is selling. You can build a positive perception of the brand by engaging with your target audience through interesting visual content and social proof. The number of likes, comments, and shares for products featured on social media helps influence buyer behavior. So, use the right social media platforms where your audience is present to make a mark. For example, you could use the right mix of platforms like YouTube, Twitter, Instagram, TikTok, etc., to enhance your social media presence. Further, when you choose to collaborate with social media influencers, it boosts your image and highlights your brand name. Collaborating with the right influencer in your niche is essential to reach and attract your audience.
Instagram for 2022 Marketing Beginner's - Succeed Promote Tips
Social Commerce
The concept of social commerce uses the power of social media to boost business. While browsing social media, your prospective clients can order and buy the product right from the platform they are watching it. In other words, social media posts include the 'shop now' option making it even more convenient and persuasive to the audience. So, when you target your social media posts and feeds to your specific audience, you can immediately encash them by converting them into sales directly. MyyShop, the social commerce SaaS platform launched by DHGate, helps MSMEs overcome the obstacles of cross-border marketing with its wide-ranging digital solutions right from a social commerce site builder, and marketing services, to product recommendations and intelligent logistics. In addition, it gives MSMEs access to private domain traffic to ease trade with international companies in a decentralized business environment.
Data Analysis
It is essential to use data analysis and excellent marketing tools to understand the audience and stay ahead of your competitors. For example, DHGate's Niumktg gives sellers access to data analysis tools, numerous marketing resources, and comprehensive solutions. Further, with the help of AI, DHGate enables MSMEs to set marketing metrics, reduce marketing expenses, and thus achieve efficiency. DHGate's data analysis and marketing solutions help MSMEs personalize the customer experience and grow their public and private domain traffic.
Top-Notch Customer Service
The best customer service could become one of the most vital tools to market your business online by winning over your clients with diligent communication and unparalleled customer service while creating a solid brand name. Today top-notch 24/7 customer service is all about a combination of AI tools and personalization. You could use a mix of chatbots, live chat options, and numerous interactive tools to persuade potential clients. Further, after-sales service and grievance resolution could go a long way to secure a loyal client base. Platforms like DHGate could take the weight off the shoulders of MSMEs concerning cost and HR needs. The DHGate B2B eCommerce platform functions as a bridge between sellers and buyers, ensuring smooth communication and prompt services.
Tips for Marketing Business Online

Here are a few low-cost and practical marketing tips for online business
· With the increasing tendency of smartphone users and mobile shopping, your website or webpage must be mobile-friendly and responsive to handheld devices.
· Designing compelling and out-of-the-box brochures, pamphlets, and other promotional material could help draw the audience's attention.
· The website is an essential point of interaction with prospective clients, so your website must have a sleek design with easy navigation to create a positive impression.
· Your website or web page must include detailed information about your brand and the product or service. It boosts transparency and trust, and adding clear product information assists visitors in making the buying decision.
· Based on your product, industry, and audience type, include a range of filters and easy communication options for prospective clients, assisting them through pain points and addressing their needs to make a positive impression.
· Investing some amount in paid online advertisements like Facebook ads, Google ads, LinkedIn ads, etc., could help you grow your online business fast due to its broad scope.
· Form beneficial partnerships and cross-promote your product with other businesses with a similar client base but not a similar product.
· Make your pricing, ordering, and payment options flexible. So, offer tailor-made ordering options and adjust your pricing packages to accommodate clients, and offer a personalized purchasing process wherever possible.
· An omnichannel approach with a strong presence across channels, offering multiple purchase options, could help you gain a lot of clients in the international business scenario. In addition, platforms like DHGate have simplified the omnichannel possibility for MSMEs with the latest technical support.
· Make available numerous payment gateways for smooth transactions with customers. For example, through TuoTuo Digital, DHGate offers multiple payment options for clients to make hassle-free international payments.
· Focus on your business's most important marketing platforms without wasting resources on all media channels to create a dynamic online presence across relevant platforms.
FAQ:
How can I sell my business fast?
The best way to sell fast is through enhanced online visibility and presence on the right platform. You could extend your outreach to clients, build trust, and provide top-notch services with your company's presence on popular collaborative platforms. For example, DHGate is an excellent platform for B2B MSMEs to sell their products, services, and offerings to a global audience.
How can I promote my business in 2022?
You can promote your business in 2022 at a low cost with the help of posts and paid advertising on social media. Further engage with prospective clients with interesting newsletters, brochures, and interactive and informative online content. Additionally, collaborative platforms like DHGate enable B2B businesses with various promotional and marketing tools and the latest digital solutions to help promote your business.
How do I increase my online visibility?
You can enhance your site visibility by making available high-quality and informative content, applying SEO strategies, cross-promoting your brand and products, having a solid social media presence, posting engaging content, and collaborating with influencers. In addition, your online visibility could immensely benefit from your presence on top platforms related to your industry, like DHGate, for manufacturers and suppliers who want to sell their offerings in the form of products in the international market.
How do you attract customers to your online platform?
With a robust online presence and optimized content, you could attract customers to your online platform through press releases, flash sales, and promotional offers. You could also host an online event, quiz, contest, etc., for your target audience to arouse their interest in your product.
What is the best online marketing strategy?
The most important online marketing strategy is being audience-centric. In other words, every marketing effort you make, from SEO, blogs, social media, cross-promotion, and presence on a platform, should be aimed at your target audience. Deciding on your niche and target audience is the most crucial step so that you can be visible to your prospective clients and engage with them.
Ending Thoughts
DHGate offers a wide range of marketing opportunities like influencer marketing, the leading media network, and one-click omnichannel ad placement through Niumktg. Additionally, DHGate provides live-streaming support and live-streaming online courses through StarLink, a live-streaming commerce and e-learning platform.
However, your marketing efforts should be directed toward adding value to your audience while addressing their needs and helping make their life easier. Further, to grow your online business in the long run, be honest with your product and marketing information. The advantage of an online business lies in the diversity of options regarding online visibility, marketing, selling, communication, payment, etc. So, make the best use of the low-cost online resources and practice an omnichannel approach to promote and market your online business.