How to Write Best About Us Page For Your Brand Wesite - Examples Inspire You

Source: DHgate, Tag: E-Commerce Tips

DHgate, a B2B (Business to business) and B2C (Business to consumer) is a cross-border platform designed for ease of eCommerce businesses over the globe. The platform features an unparalleled collection of items and deals and provides unmatchable prices. DHgate has prepared an article that aims to help you create a flawless about us page for website that is sure to captivate the interest of anyone who visits the website. As this article proceeds, we hope to get you up to speed with the ways you can write the best about us page for your website.

How to write about us for websites?
An about us page is an essential part of any website for a company. It acts as the spot where businesses can highlight their founding story and their mission statement and serves as a place where the business can show off the best wins for the company in its history. Websites about us page also answers the most pressing questions that might come up in the mind when they first discover the company.

Why is it important to have an exceptional about us page?
What an “about us” page should be is a goal-oriented sales pitch that highlights the most important selling points of the company and the story of your brand in such a unique way that it leaves a lasting impression on curious customers. An about us page is the first thing that pops up whenever potential customers visit your website. Therefore, your “about us” page must be captivating.
When potential customers visit any website, they are curious about two things, and the website about us should address those two curiosities.

• • Buyers are interested in a company’s mission.

  • Using the about us page as a focal point to judge what the company stands for and if the company’s goal aligns with the customer’s.

It significantly increases the chances that the person shops from the company.
How to make the About Us page for your website?

Designing the perfect about us page can be a daunting task as it represents the company and, in most cases, is what decides whether potential customers should continue with the website or back out.
We at DHgate are determined to help new businesses start their journey and give back to the community that has graciously supported us in achieving our vision to make this world a better place and make online shopping fun and interactive for everyone.
Creating your website’s about us page is not challenging if some core conditions are kept in mind. What follows are the strategies you can follow to create your "about us" webpage and ensure that whenever a customer visits the website, they would want to buy from your company.
Set the scene:
The best Website about usaccomplishes their goals through storytelling. It is the way of the world that a good story has no substitute. Since humans have walked the earth, stories have connected people. The story of your journey must do the same. Introducing the setting and characters of your company is a crucial part of connecting with an audience. The story should immaculately explain how things were for you and identify your target audience besides your industry.
Introduce the problem:
It is crucial that the audience feels part of your journey. An about us page for a website should have a section that explains what started it all. When connecting with an audience, it is imperative that they feel that your life is relatable. As such, giving an appropriate reason for what prompted you to act and what problem your company aims to solve is necessary.
Rising to the challenge:
Explain your journey. Mention the ups and the downs and your moments of weakness. Explain how you set out to find a solution and started your business and all the obstacles you faced along the way.
Arriving at the solution:
Share details of your milestones and how your company, at present, is accomplishing its goals. Stories are a means to inspire, and change is a huge part of that inspiration. Describing how the team changed strategies when the company faced obstacles and how you learned from your shortcomings helps make the company feel relatable. Explaining how your company is helping the world and fulfilling its promises builds trust.
Envision the next part of the journey:
When companies act as if they have no need to improve, they start losing their clientele. Therefore, they need to add to their future goals. Not only does this make the company seem more in tune and relevant. Adding future goals and plans can help people connect with the company for the long term.
Template:
If an about for websiteis bland, it can be off-putting to some and fails to capture the audience's attention. The solution is using popular templates and a color scheme that stands out. It helps make your website more beautiful and makes it stand out.
Putting a face to the company:
Another way to connect with the audience is to make your business feel more open. Adding a representative to your operations can relax people and project your image to the customers. It makes your website, and therefore, your company more approachable.
Restraint:
When creating an about us section, it is necessary to know that while it represents your company, overcrowding the page works against you. Creating an about us page is an art, more often than naught, a little goes a long way. It is crucial to ensure that whatever you add to your about us page gets its limelight. Adding details instead of blatant information is always better.
Add-ons for your page:
Some companies feel they have more to offer than just the things mentioned previously. If you share this sentiment, here are some additional ideas on improvising the about us pageofyour website.
Your business model:
For some companies, their business model is part of what makes them unique and can help sell their point of view to the world. Some idea for highlighting your business model is by describing how you cut out the middleman and thus save your customers additional costs. Another way to make your business model stand out is to highlight how you source the materials for your products. One thing that helps project a better image to the world is charity. If your company does charity, it might be a good idea to highlight a breakdown of the portion of your revenue that goes to charity.
Testimonials, awards:
Reviews, press mentions, and user-generated content can help persuade people to buy your products and gain headway. Integrating such awards and testimonials into your about us page can convince people to check your company and its products.
Concrete numbers:
Numbers add to the credibility of the company. When illustrating a problem or trying to highlight how you solved a problem, adding statistics to your statement can ground it and add weight to your message and convey your message more effectively.
A video or gallery of photos:
An About Us page that is only text upon text can be in bad taste and work more towards losing the interest of the people reading the information. The best way to keep the attention of the users is to add relevant but interactive multimedia content that gives a break from all the text.
Links and call to action:
Your About Us page can also be an access point to funnel visitors to other web pages or online presences. You can add links to your social media account, links to sign up for your newsletter, and links that redirect the user to different products your company offers. Adding links for job applicants can make your about us section appear well thought out.
About us for Website Examples:
While understanding the basics is crucial, it is also necessary to research different web pages to find out what makes them unique and gain inspiration from them. Some ways that multiple websites have made their about us page unique or how to write about us for website examples are as follows:.
Magic Spoon:
One way to start your about us for Website is to start with a question. In the case of the magic spoon, the statement: “Remember the carefree days of childhood, when you did not feel guilty about eating mountains of cereal with questionable nutrition?” helps captivate the audience and their color palette keeps the entire page seem fun.
Ocean Park Swimwear:
What the name Ocean Park Swimwear has done is that it immediately lets a user know what the company sells. It allows them to focus on different things on the about us page, and they did exactly that. The founders added candid photographs of themselves and their dogs. It made the audience relate to the brand.
Allbirds:
Allbirds remarkable use of elements such as quippy phrases and landscape photography to draw its audience’s attention makes its about us page memorable. Furthermore, they added the founder's story in the third person, which provides them a slight edge by making them stand out.
Iya Foods:
The statement “we re-imagine everyday food made with better ingredients” is short and extremely clear. It makes it much easier to explain to your customers what you are doing. Iya Foods added images to deviate from their one-liner. They have also added links to their social media accounts and the notable publications it has featured.
Milk Bar:
The team at Milk Bar took an unconventional approach that paid off. They substituted texts with images. Their entire story section is filled with images about their process. It makes the about us page stand out, and then they put in short excerpts highlighting their work with charities, being featured in various outlets for credibility, and a few lines on how it all started for them.
Lunya:
As a brand that sells loungewear, Lunya puts its craftsmanship at the forefront of the website. It illustrates their brand value proposition, one of the most significant aspects of an about us page. They use a video to showcase their careful approach to attention to detail, construction and quality. It goes along with the “show, don’t tell” strategy that can make an about us page much more powerful.
FAQs:
What is about us page on a website?
The about us page is generally a reflection of what drives the company and what it stands for. It describes the personality of the company and the thought process behind starting the endeavor. Furthermore, it can have contact details and the locational information of the company listed on it and describes the milestones the company has achieved.
What do I write about us page in a company profile?
The about us page on a website defines and educates people on what the company stands for. It includes their mission statement, the story, and the driving force behind the company. When writing for an about us page, the thing that needs to be kept in mind is that it gives the users the first look, and it is only after looking at the about us page does a user decide whether or not to buy from a company and become a loyal customer.
What should All About Me include?
Your about me page represents you. It should share your present and what you are doing currently. It should highlight where you are in your life and where you are career-wise. It should convey your work ethic and what drives you or the things you are most passionate about and why. Lastly, when introducing yourself to any company, what makes any individual stand out is their accomplishments. Therefore, when writing in your about me section, highlight the milestones you achieved, your professional accomplishments, and how you managed them.
Conclusion:
A website represents the company on the internet. Yet, when people visit the website, it is the about us section of the website that decides whether the user wants to check the products out or backtrack and go somewhere else for their needs. Therefore a website must have an about us section that captures the user's interest and leaves them wanting more. Therefore, when writing an about us page, one needs to pay special care and attention to make it the best. However, putting in details just for the sake of information is never the right thing to do. Make sure that when you are making the about us for your website, it represents the company and its mission statement perfectly. Adding colors only because they are pleasing will not work. A palette that resonates with what the company stands for is also important. Furthermore, nothing on a website is permanent. Over time as your company grows, you can edit your about us page to fit better with the company’s journey and their newfound goals.