Source: DHgate, Tag: Fashion & Beauty

Macro market demand and changes

In 2021, the global perfume market will reach $30.6 billion, with a compound annual growth rate of 5%;

Small sample trial has become a new trend in the perfume market, and their portability, diversity, and high-performance introduction ratio are favored by overseas buyers;

In the future, the fragrance will develop in a pure direction, and environmental protection will gradually become a key driving factor;

Neutral perfumes and perfume sets are more and more popular among consumers.

Can be seen from Google Trends that the peak sales season for fragrance categories is from October to January of the next year, and Google search trends will increase significantly.

At present, the hot search keywords of the fragrance category mainly include fragrance, fragrance bottle, fragrance oil, fragrance atomizer

fragrance diffuser, fragrance oil for candle making, fragrance machine, fragrance perfume, Fragrance for cars, the fragrance for men.

Market demand

From the global market perspective, women's perfumes are currently the most in-demand, followed by men's perfumes and deodorants.

festivals, perfume gift box sets with Christmas elements, neutral perfumes, and solid balms will also bring a certain explosive power to the market.

Recommended category

1. Perfume bottling

According to Google Trends, the search trend for perfume sub-bottling has been relatively stable in the past two years and is a functional product.

Mainly for portability and small milliliters of sub-bottles, the hot search keyword is portable fragrance bottle. halston fragrance bottle

We suggest you focus on the following product(s):

a) Portable sub-bottling within 10ml (spray type)

b). Portable sub-bottling within 10ml (rolling bead type)

2. Fragrance diffuser

From the data of Google Trends in the past two years, it can be seen that fragrance diffusers will usher in a peak season from October to December every year. so at eight

September is a great time to officially stock up on supplements. The hot search keywords for fragrance diffuser products mainly include perfume atomize, perfume, atomize portable, hotel collection, jo Malone car diffuser, air freshener for home, vanilla, essential oil, etc.

We suggest you focus on the following product(s):

Atomized fragrance diffuser within 500ML

Fragrance diffusers focus on recruiting small liter products, especially products with innovative appearance and functions that will be more popular with consumers.

3. Car fragrance

Google search trends in the past two years, car perfumes are showing a trend of growth year by year, especially from September to February of the next year.

We suggest you focus on the following product(s):

Customizable car fragrance pendant

Over the past two years, customized products have been popular, and the demand for customized car fragrances with patterns, shapes, and LOGOs is very large. so it is mainly based on small wholesale.

4. Women's perfume

According to the data from Google Trends in the past two years, women's perfumes will usher in a bright moon outbreak period from October to January of the next year, especially festival fragrances.

The demand for water suits and perfume gift boxes is relatively strong.

We suggest you focus on the following product(s):

Portable small bottled perfume within 100ml